Mission-Vision-Values

Vision

Honouring our past by creating a future characterised by stimulated growth, development and the incessant practice of excellence in everything we do.

Mission

Delivering exceptional value to our customers through the engagement of our talented people, the application of best practice thinking in everything we do, the emphasis on quality and excellence and the focus on delivering superior performance that preserves our future.

7. One Team – Our Ethos

We work in teams to offer our staff a greater sense of belonging.
We believe that the whole is a sum of its parts, so we promote personal development of each team member by encouraging and nurturing innovation, creativity, and entrepreneurship.
We believe that we can achieve extraordinary results when we combine our strengths and talents.
We build credibility with others by showcasing our solid teamwork.
We believe in a 'one-team' approach that unites our workforce for the greater good of the community.

6. Creativity – Our Quest

We create and nurture a culture of believers and dreamers who can generate revolutionary ideas.
In our quest for continuous improvement, we encourage a creative process that is collaborative, pooling together our best talents for maximum inspiration.
We believe that all of our employees have the creative instinct, character and personality to succeed on this quest.
We aim to grow talented individuals who will have the courage, tenacity and desire to tackle work related challenges through creative solutions and original thinking.

5. Excellence – Our Purpose

We believe in nothing less than pure excellence. We strive for continuous improvement and respond competently to change.
At AIMS there is strictly no compromise on our work ethos and delivery standards.
Excellence drives everything we do. It is our formula for success.
Excellence is the best gift we can present to our customers.

4. Innovation – Our Catalyst

We reinforce our common beliefs and strive for a future of excellence through innovation.
We place high priority on innovation to ensure that we offer the best possible value to our customers.
We maintain a fresh, healthy work environment, and encourage innovation among our team members to keep them inspired and motivated.

3. Responsibility – Our Consensus

We believe that responsibility is a collective undertaking, practiced in all we do.
We have a strong work ethic that emphasizes the need to raise quality standards, support one another and exhibit pride, professionalism and commendable behavior at all times.
We value trust and believe that responsibility can only come through having total confidence in each other.
We are committed to corporate social responsibility and the promotion of prosperity within the communities and environments in which we work.

2. Respect – Our Conviction

We believe that respect is based on the moral obligation to honor the essential worth and dignity of another individual; it reflects notions such as civility, courtesy, dignity, autonomy, tolerance and acceptance.
We practice diversity in our organizational culture, placing emphasis on the importance of being respectful to one another despite our differences.
We define respect as being dignified and thoughtful of others.
We honor other people's wants, needs, ideas, differences, beliefs, customs, and heritage.
We remain humble and mindful of our heritage to ensure that we operate in an environment of mutual respect with all our stakeholders.

1. Honesty – Our Compass

We believe that honesty, integrity, good intentions, and treating people fairly should be the core values within our corporate culture.
We ensure that our responsibilities are fulfilled and are above reproach at all times.
We listen with sincerity and allow for new ideas and solutions to stand and be tested.
We build, maintain and grow our relationships continuously due to our belief that openness and honesty lead to trust and faith.
We pursue open, respectful communications with everyone.
We follow our words with actions, delivering on our promises and exceeding expectations.

Values guide and underpin the way we think and operate. Within AIMS we ensure our business dealings and investments are fully compliant with the principles of Islam. This reflects in our Corporate Values, which guide us in all our actions and decisions. By continually referencing to these values, we retain the vision of our founder, Sheikh Abdullah Ibrahim Mohammed Al Subeaei:

Brand Pillars

Our Corporate Values are incorporated into the AIMS Brand Pillars of Honesty, Intelligence, Humility and Growth. Our Brand Values represent the belief outline of AIMS and govern the messages we promote both internally and publically. The HIGH Brand Pillars are core constituents that influence our reputation and relationships, they represent what is important to us, what we believe in, what we want to convey and to what we are committed:

Humility

We remain humble and mindful of our heritage to ensure we operate in an environment of mutual respect with all our stakeholders, whether customers, employees, suppliers and even our competitors.

Growth

We aim to grow by actively seeking new opportunities locally, regionally and internationally. We are dedicated to corporate social responsibility and for promoting prosperity in the jurisdictions, communities and environments in which we work. We believe in a 'one team' approach that unites us all into working together for the greater good of the community.

Intelligence

We promote intelligence and development by encouraging and nurturing innovation, creativity, and entrepreneurship. Through constant progression, we work incessantly on improving our people to equip them with the necessary tools to perform their tasks to high standards in order to provide customers with quality goods and services at exceptional value.

Honesty

We conduct our business with honesty and integrity regardless of the circumstances, and we deal with our customers and our employees in an open and transparent way.