Brand Pillars

Brand Pillars

Our Corporate Values are incorporated into the AIMS Brand Pillars of Honesty, Intelligence, Humility and Growth. Our Brand Values represent the belief outline of AIMS and govern the messages we promote both internally and publically. The HIGH Brand Pillars are core constituents that influence our reputation and relationships, they represent what is important to us, what we believe in, what we want to convey and to what we are committed:


We remain humble and mindful of our heritage to ensure we operate in an environment of mutual respect with all our stakeholders, whether customers, employees, suppliers and even our competitors.


We aim to grow by actively seeking new opportunities locally, regionally and internationally. We are dedicated to corporate social responsibility and for promoting prosperity in the jurisdictions, communities and environments in which we work. We believe in a ‘one team’ approach that unites us all into working together for the greater good of the community.


We promote intelligence and development by encouraging and nurturing innovation, creativity, and entrepreneurship. Through constant progression, we work incessantly on improving our people to equip them with the necessary tools to perform their tasks to high standards in order to provide customers with quality goods and services at exceptional value.


We conduct our business with honesty and integrity regardless of the circumstances, and we deal with our customers and our employees in an open and transparent way.