AIMS Holding is divided into three large subcategories: AIMS Enablement, AIMS Investment, and AIMS Community. Each is also paving the way to a throng of local and international brands varying from retail to hospitality all the way to properties and education.
All this is done with great synergy with indigenous and global markets and communities with no concealed agendas or segregating walls that prevent transparency and limpidity which do not reflect the corporate values of AIMS.
AIMS’ portfolio dictates the strategies used at work while opportunity is held in parallel importance as well as the focus on the financial performance of the business. All is done under management control, which allows a clear hierarchy to compliment the undeniable feel of high work standards. Driven by profit, AIMS is a house of brands structured in a way which allows the establishment of performance guidelines with which branding strategies are focused. Of course, these guidelines are made as clear as possible so that every concerned party can understand the image projected of AIMS, its products and services. Shariaa fundamentals are at the core of every venture undertaken allowing AIMS to become one of the pioneers at integrating all Islamic morals under one roof. These fundamentals encompass: honesty, growth, humility, and intelligence. All four collide to create a healthy yet successful environment always on the lookout for new opportunities to grow and surpass the competition.
AIMS has great faith and keenness on honesty, responsibility, team unity and undividedness, respect excellence, innovation, and creativity. It is strongly believed that these make the recipe to the success of every business in general, family ones in particular.
These values are conveyed in such a way that it is found impossible to turn away from, for they embrace the standards upon which our ancestors were raised. These exact standards are what make AIMS a leader in the industry, a class on its own.
Things are done differently at AIMS. The structure is one which tolerates individuality yet reinforces team collaboration and integration. It is one that strives to give back to a society that has been closely acquainted with Al Subeaei name for almost a century.
AIMS has taken upon its shoulder great social, ethical and environmental responsibility. Having said that, AIMS not only focuses its best practices on the business aspect of things, but also on the humanitarian side just the same. This includes the prioritization of the social development as well as the economic development. The competition resides between the chapters of social responsibility and how AIMS wishes to improve the future without compromising the present.
AIMS is not looking out the local communities but also for environmental issues because AIMS believes that being a good corporate citizen is an essential part of how business is done. Both globally and locally, we, at AIMS, have an ongoing pledge to helping and assisting the communities we operate in, as well as understanding environmental issues and investing in our people.
AIMS defines corporate social responsibility as being willing to help others, being environmentally mindful and socially forbearing. “With those guiding principles in mind, we’ve designed a special program to promote forbearance and equal opportunities, and actively support social and environmental protection programs. All that will put the Saudi community on an international map of recognition for its efforts at maintaining a healthy and protective-preventive system. Our skilled workforce is committed to improving the business whilst maintaining employment opportunities now and for the future.”
As a result of these ongoing efforts AIMS has been recognized as one of the Arab world’s most ethical companies and a leading business think tank.